Rania Elqadah

Rania Elqadah is a Packaging Designer at IDP Direct, specializing in structural design, concept development, 3D visualization, and production-ready packaging. Her approach considers packaging as an object of design rather than simply a container, with each decision shaped by function, form, and interaction.

Her work explores how structure can influence the way a product is presented, opened, and experienced. From early concepts and structural development through visualization and dielines, she approaches packaging as a problem-solving discipline, balancing creative ideas with the practical requirements of production.

Rania holds a Bachelor of Science in Graphic Design from The Herberger Institute For Design and the Arts at Arizona State University, where she graduated with Honors - Summa Cum Laude and was a member of Barrett, The Honors College. Her background in graphic design continues to inform her approach to packaging, connecting visual identity with physical form to create cohesive brand experiences.