Taylor Knab is the Marketing and Growth Lead at IDP Direct, where her role spans marketing, content, brand strategy, and business development. She works closely with brands to understand what they need from their packaging and how the right decisions can completely change the way a brand looks, feels, and connects with its customers.
With a background in marketing, Taylor approaches packaging through the lens of both the brand and its customers. She is especially interested in the little details behind great packaging, from materials and structural choices to sustainability and manufacturing, and how those decisions shape the final product.
Taylor holds a Bachelor of Science in Marketing from Arizona State University, where she graduated Summa Cum Laude and was also a Division I student-athlete and team captain. Since joining IDP Direct, she has focused on learning the packaging industry from the inside out and translating what she learns into content and conversations that make packaging easier to understand.
