Author
Packaging Designer
Published
December 17th, 2025
Length
3 Minutes
2025 Advent Calendars became more than countdowns, they’re collectible works of art. Designed to ignite anticipation and celebrate each brand’s identity, this season’s line-up turns gifting into theatre.
From sleek architectural forms to playful wheels of chance, here’s how the world’s most iconic beauty houses are wrapping up the year in style.
Giorgio Armani: An Armani Beauty Holiday
Refined, minimal, and bathed in red and silver, Armani’s 2025 Advent Calendar mirrors the brand’s couture precision. The clean, structured drawers open like a fashion atelier, each compartment holding a miniature of the house’s bestsellers. The metallic gradient and embossed monogram recall the shimmer of evening gowns on the runway, translating the glamour of Milan into a festive ritual. It’s luxury engineered with Armani’s signature discipline.
Jo Malone: Fun and Games
Jo Malone’s 2025 Advent Calendar takes a playful spin, literally. The circular design, divided into color-blocked segments of cream, green, red, and blue, channels a retro game-wheel aesthetic. It’s whimsical yet elevated, echoing the brand’s British wit and charm. Inside each numbered wedge hides a scent or body treat, transforming fragrance discovery into a game of chance. In true Jo Malone fashion, it’s elegance with a wink.
Lancôme: Lancôme Express
Set against a pastel winter dreamscape,Lancôme’s pink advent calendar unfolds like a clock tower of beauty. The intricate gold detailing and numbered doors radiate Parisian romance, while the clock motif symbolizes time’s passage toward celebration. Each drawer reveals skincare icons and lip favorites, small luxuries that echo the brand’s devotion to radiance and joy. 2025 Advent Calendars are capturing the magic of movement, light, and love.
Maison Margiela: Realm of Wonders
Margiela’s 2025 Advent Calendar is a study in restraint, icy white tones and sculptural geometry that recall an art installation more than a gift set. The minimalist form houses the brand’s Replica fragrances and candles, inviting wearers to relive their own “memory in a bottle.” It’s both nostalgic and futuristic, merging emotional storytelling with avant-garde precision. An advent calendar that feels like a quiet winter morning.
Diptyque: A Night of Wax and Gold
Diptyque’s 2025 Advent Calendar unfolds like a library of light, each illustrated drawer revealing candles, perfumes, and soaps inspired by the theme Une Nuit de Cire et d’Or (“A Night of Wax and Gold”). The golden bookcase motif and whimsical cat illustration capture the brand’s poetic world, where scent becomes storytelling. Warm, luminous, and full of Parisian fantasy, this calendar turns December nights into rituals of fragrance and firelight.
Closing Note
From Armani’s architectural minimalism to Diptyque’s storybook whimsy, 2025 Advent Calendars remind us that packaging isn’t just a container, it’s an experience. These creations turn the act of unboxing into something sensory, seasonal, and unforgettable.
