Author
Packaging Designer
Published
October 30th, 2025
Length
3 Minutes
Every year, luxury brands unwrap the art of storytelling through their holiday packaging; transforming boxes, ribbons, and textures into keepsakes that feel like gifts long before they’re opened.
This season, imagination takes center stage. From Dior’s celestial circus to Chanel’s winter galaxy, Holiday Packaging 2025 is pure theatre, each brand performing its own act of wonder.
Dior: Circus of Dreams
Dior’s Holiday Packaging dazzles in a kaleidoscope of gold, blush, and silver. A radiant reinterpretation of the Maison’s star motif. The collection feels like stepping inside a gilded carnival, where celestial lines burst outward like stage lights and every box glows with a touch of magic. Wrapped with wide ivory bows and golden lettering, Dior celebrates the joy of spectacle. A reminder that gifting, much like couture, should always take your breath away.
Estée Lauder: Joy Unwrapped
Estée Lauder turns tradition into play with red and gold polka dots that dance across crisp white boxes. This Holiday Packaging captures the cheer of old-fashioned glamour; bold, graphic, and unapologetically festive. The dotted patterns nod to mid-century beauty counters and gift sets of the golden age, bringing warmth and nostalgia to the season. Each ribbon-tied box feels like a toast to celebration itself: bright, joyful, and ready to surprise.
Prada: Holiday Magic Tale
Prada’s Holiday Packaging invites us into a dreamlike alpine world; a snow-dusted forest of mint green, champagne gold, and geometric patterns. The iconic triangle logo becomes part of a diamond harlequin motif, transforming minimalism into fantasy. It’s a collection that feels both retro and futuristic, capturing Prada’s unique duality. In this wintry landscape, fashion meets folklore, chic yet playful, sophisticated yet lighthearted.
Lancôme: Lancôme Express
Hop aboard the Lancôme Express; a pastel-pink journey through time, love, and Parisian charm. Inspired by vintage train tickets and clock faces, Lancôme’s Holiday Packaging captures the rush of excitement before departure. Gold detailing glimmers like city lights, while each pink box feels wrapped in daydreams. It’s packaging that celebrates anticipation, because the journey to beauty is just as beautiful as the destination.
Viktor & Rolf: Frosted Fantasy
Viktor & Rolf bring drama to the season with Holiday Packaging that feels like a cosmic gift in itself. Oversized satin bows explode from glossy black and pink boxes, sealed with the brand’s signature wax emblem. It’s glamorous, bold, and theatrical in true Viktor & Rolf style. The contrast of shimmer and shadow turns each set into a collector’s piece, designed not just to be opened, but adored.
Chanel: Winter Constellation
Chanel’s Holiday Packaging is poetry in midnight blue and snow-white. Gold constellations orbit the classic double-C, evoking a night sky glittering with elegance. Textures of velvet, embossed stars, and delicate ribbons add a sense of timeless refinement; the kind of quiet luxury only Chanel can master. Each box feels like a winter evening in Paris: calm, radiant, and eternally chic.
A Season of Stories
This year’s Holiday Packaging proves that luxury is more than what’s inside the box, it’s the world the box invites you into. Whether through Dior’s cosmic spectacle or Chanel’s winter night, these designs remind us that gifting is an art form and every unwrapping should feel like the opening scene of something beautiful.
