Author
Packaging Designer
Published
August 28th, 2025
Length
3 Minutes
A few weeks ago, I attended the Glendale stop of the Ateez 2025 World Tour In Your Fantasy. As a VIP ticket holder, I received a gift box upon arrival. It was a small but exciting moment, something tangible to mark the experience before the show even started. For fans, these boxes serve as a reminder that you were there, part of a special night. For me, it instantly became a keepsake tied to the memories of that concert.
The Ateez “In Your Fantasy” Concert VIP Gift Box
The box itself is bold and theatrical. Matte black exteriors with red foil typography mirror Ateez’s intensity, while the inside bursts into a dramatic crimson reveal. A ribbon handle makes it feel portable, like a miniature archive of the night, built just for me.
From a fan’s perspective, the box already achieves something vital: it makes you feel chosen. It’s branded not just as packaging, but as a fragment of the concert experience.
As a packaging designer, however, I can’t help but imagine where it could go next, adding compartments for collectibles, layered reveals, or interactive details to deepen the unboxing ritual. Our concept takes this even further: transforming the familiar e-commerce shipper into something extraordinary. Keeping the portable ribbon handle, the design dives deeper into the tour’s theme. Upgrading to a foldable rigid box construction and a velvet drawstring fabric pouch; moody black raised UV gloss typography, and layered print techniques bring the packaging to life.
A standard box becomes a memory machine, durable enough for logistics, yet magical enough for fans to keep forever. As someone who stood in the crowd that night, screaming every lyric, I can say fans deserve that level of detail. Because we don’t just want the music, we want the memory.
A New Horizon for Packaging
K-pop has cracked the code of storytelling. Albums arrive as tote bags, photobooks, and even character figures for each member; packaging that extends the narrative. VIP concert gifts follow that same logic. They aren’t transactional; they’re emotional. A gift box isn’t simply a container, it’s the bridge between the stage lights and the bedroom shelf, carrying the resonance of a night fans will never forget.
Lessons from Other Groups
Ateez isn’t alone in this K-pop packaging renaissance. Across the genre, groups are reimagining what packaging can mean to fans.
TXT leans romantic, with sleek dossiers that feel like they’ve been pulled from a fairytale storyline. Twice embraces playfulness, layering bright palettes and charming details that mirror their stage personas. Stray Kids go gritty and bold, delivering packaging that reflects the raw energy of their performances. Each group tells its story not just on stage, but in the way fans open, hold, and keep these mementos.
When the Lights Go Down
K-pop packaging proves that design isn’t confined to storefronts or shopping bags. It’s expanding and evolving. It’s not just luxury fashion that gets the “unboxing moment”, it’s music too. And as Ateez, Stray Kids, and Twice show us, the packaging itself becomes part of the fantasy, a stage fans get to keep long after the lights go down.
Looking to create packaging that transforms an audience into a fandom?
Let’s talk → info@IDPdirect.com
