Author
Packaging Designer
Published
July 31st, 2025
Length
3 Minutes
Moschino has long held its place as fashion’s class clown with couture credentials. From golden arches to Barbie pinks, the brand has built an empire on irony, wit, and nostalgia-fueled spectacle. But what’s kept Moschino in the conversation isn’t just shock value, it’s strategy. The label understands that in a retail world craving emotion, entertainment, and a little absurdity, fun sells.
As consumers lean into character-led fashion and toycore collectibles, Moschino’s trajectory feels like it’s only gaining momentum. The brand has already laid the groundwork for expanding its universe, but what if it went further?
Enter Labubu: Moschino’s (Potential) Mischievous Muse
If there’s one collaboration we’re manifesting, it’s a Moschino Labubu collaboration. For those unfamiliar, Labubu is a wildly expressive forest creature from POP MART’s The Monsters series; equal parts cute, creepy, and collectible. The figure’s cult following spans Gen Z, toy collectors, and art toy enthusiasts who thrive on storytelling, mystery, and a touch of darkness.
Now imagine Labubu stepping into Moschino’s world, popping out of a quilted handbag, wearing gold chains, or starring in a fragrance ad where the bottle is shaped like its little body. It’s cheeky, it’s strange, it’s… exactly what Moschino does best. A pairing like this could redefine what fashion merch and retail storytelling look like.
A New Era: From Capsules to Cosmetics
Why stop at apparel or collectibles? The potential of Moschino expanding deeper into beauty and fragrance feels not just plausible, it feels inevitable. The brand already has a history with fragrance (who could forget the Fresh Couture cleaner bottle perfume?). But what if it went further, eyeshadow palettes with Labubu-shaped pans, blush compacts hidden in Moschino teddy heads, or a perfume housed inside a glass Labubu with gold detailing?
Beauty is where narrative and design collide. In a world flooded with products, packaging becomes the hook, and few do it better than Moschino. Combining their design prowess with Labubu’s cult appeal could break the mold for how fashion houses approach beauty rollouts.
Creative Takeaway: Fashion Toys Are Retail’s Trojan Horse
To creatives and brands watching the next wave of retail unfold: this is your blueprint. The lines between toy, fashion, and function are blurring fast, and those who see character IPs as more than “cute” will be the ones rewriting the rules. Character collabs are no longer novelty, they’re future-forward product strategy.
Final Thought: Dream It, Build It, Wear It
We say this as fans first, Moschino and Labubu were made for each other. The maximalism, the mischief, the storytelling potential, it’s all there, just waiting to collide. And if it ever happens? We’ll be first in line, no questions asked.
But why stop there? What’s next? K-pop Demon Hunters x Lacoste? A sneaker drop with tarot card packaging? If we can dream it, we can manifest it. That’s the thrill of creative culture today: the line between fan fiction and product development has never been thinner.
