Author
Packaging Designer
Published
December 18th, 2024
Length
2 Minutes
This Off-White & Squid Game packaging collab is forcing you into a high-stakes game where design is survival, and luxury could cost you everything.
With the return of Squid Game season 2, we’ve channeled its striking visuals into a concept merging Off-White’s avant-garde luxury with the show’s daring aesthetic—a bold celebration of design that commands attention. This isn’t just packaging; it’s a tribute, a trophy, and a testament to survival.
Are you ready to play?
Collabs At Play
Squid Game has sparked collaborations across industries, from Puma’s athletic collections to KAWS’s artistic spin on the show’s visuals. Yet one pairing felt inevitable: Off-White & Squid Game. Off-White’s groundbreaking designs and the show’s high-stakes storytelling create a synergy that demanded exploration.
This packaging design brings this dream pairing to life, honoring Virgil Abloh’s visionary legacy while capturing Squid Game’s cultural phenomenon.
Lucie Kaas | Mattel | Johnnie Walker | Puma | KAWS
Blueprint For Survival
Embodying the duality of Off-White’s rebellious luxury and Squid Game’s nail-biting intensity. Off-White’s deconstructed designs, industrial aesthetics, and bold typography intersect with Squid Game’s haunting symbols—from the guards’ masks to the gripping tension of Tug of War. This particular game inspired the packaging’s standout feature: a tensioned rope handle paired with Off-White’s signature diagonal stripes.
The result is a design that seamlessly blends storytelling with interactivity.
The Design Arena
Our process was meticulous and exhaustive. Starting with moodboards and sketches, we explored every visual and thematic reference. From Squid Game’s intricate honeycomb Dalgona patterns to its chaotic energy and inspiration from Off-White’s latest collection, no detail was overlooked.
Materiality was critical: textured jute for the rope handle echoed the raw intensity of the games, while premium debossing, layered UV inks, and fabric player tags added a luxurious, tactile quality. Immersing ourselves in the world of Squid Game, we couldn’t help but anticipate the show’s return—and let’s be honest, we’re all eager to see how far Player 230, played by T.O.P (Choi Seung-hyun) from BIGBANG, will make it in the games.
High Stakes, High Style
At its core, the packaging showcases the intense Tug of War trial with an interactive rope-pull box that mimics the game’s suspense. Layered textures, sharp typography, and Off-White’s iconic design elements create a bold, immersive experience.
This collaboration transcends design—it transforms packaging into a storytelling medium that embodies the stakes, style, and spirit of Off-White & Squid Game.
It stands as a tribute to Virgil Abloh’s vision, redefining packaging as a dynamic, interactive art form.
You don’t just open this packaging design; you survive it.
Virgil Abloh’s Legacy
At its core, the packaging celebrates the intense Tug of War trial with an interactive rope-pull box that mimics the game’s suspense. Layered textures, sharp typography, and Off-White’s iconic design elements create a bold, immersive experience.
Ready or Not?
This is a tribute to Abloh’s fearless vision and Squid Game’s ruthless spirit. It dares you to embrace design that bites back and to wrestle with beauty that refuses to lie still.
The tension is real, the stakes are high—do you have the guts to play?
