Author
Creative Director
Published
January 30th, 2025
Length
2 Minutes
This January, we took over Paris Packaging Week, hosted by Easyfairs at the Paris Expo Porte de Versailles. Our presence wasn’t just about showcasing luxury packaging—it was about igniting a revolution. With a bold vision for the future, we brought together innovation, sustainability, and craftsmanship to redefine what premium brands can expect from their packaging.
Because let’s be real: luxury is evolving. And we’re here to lead the charge.
The Bag That Took Flight
Our pièce de résistance? The 3D wing bag. A statement piece inspired by the strength and artistry of France, this wasn’t just a bag—it was a movement. Crafted with intricate embossing and striking gold foil detailing, the ‘Révolution de l’emballage’ bag became the icon of the show, capturing attention and sparking conversations about the future of sustainable luxury packaging.
Beyond its visual impact, the bag showcased our dedication to innovation, proving that sustainability and premium design are not mutually exclusive. This was packaging that stood for something.
Sustainable Innovation Meets High Fashion
At Paris Packaging Week, we continued our mission to push boundaries in sustainable materials and production techniques. We presented fully recyclable packaging solutions, high-quality PCW (post-consumer waste) papers, and innovative structural designs that minimize material use without compromising on luxury.
From magnetic-free rigid boxes to cutting-edge handle constructions, every piece on display told a story of how brands can embrace sustainability while enhancing the unboxing experience.
Pushing the Boundaries: Craftsmanship
Paris Packaging Week wasn’t just about showing what’s possible—it was about reshaping expectations. Our dedication to craftsmanship was evident in every detail, from the refined paper choices to our signature woven paper handles, offering both durability and elegance.
Looking Ahead: Join the Revolution
This is just the beginning. As we continue to push the envelope in luxury packaging, we invite brands to join us in shaping the future. If you’re looking to transform your packaging with innovative, sustainable solutions, let’s create something extraordinary together.
