Author
Creative Analyst
Published
February 9th, 2026
Length
3 Minutes
At Paris Packaging Week last week, one thing became immediately clear: visitors weren’t just browsing, they were searching with intent.
Searching for what’s new. Searching for what’s next. Searching for innovation they could recognize from across the hall.
And they found it at our stand.
Paris Packaging Week became less about introductions and more about continuation, proof that when innovation lands, it keeps momentum.
Innovation That People Remembered
What surprised us most wasn’t the volume of traffic, it was the intent behind it.
Many visitors came already knowing who we were. They referenced last year. They referenced the wings. They wanted to know what we were doing now.
The winged bags introduced at Paris Packaging Week last year didn’t stay in the past, they became a visual anchor, a shorthand for bold thinking and engineered creativity. This year, they acted as a signal: this is where innovation happens.
From Spectacle to Strategy
The conversations at our booth weren’t surface-level. Brands asked how innovation translates into production. How conceptual forms become manufacturable. How ideas scale without losing impact.
That shift, from “what is this?” to “how do we do this?”, defined Paris Packaging Week for us. Innovation wasn’t treated as decoration; it was treated as a strategy.
What’s New Is What Drives Attention
Across the floor, one theme repeated itself: familiarity no longer stops people, novelty does. Visitors were actively seeking what hadn’t been seen before. New structures. New approaches. New thinking around form and function.
That appetite reinforced something we strongly believe: innovation isn’t optional anymore. It’s the reason people stop, engage, and remember.
The Momentum Continues
Paris was not a finish line, it was confirmation. With Packaging Première Milan up next, the focus now shifts forward. New conversations, new expectations, and new opportunities to continue evolving what luxury packaging can look like when creativity and production move together.
If Paris showed us anything, it’s that innovation doesn’t just attract attention, it builds anticipation.
Ending Note
Paris Packaging Week reminded us why we push boundaries in the first place. When innovation leads, people follow. When ideas are executed with intention, they endure.
As we prepare for Milan, one thing is certain: the wings may have introduced us, but what’s next is what keeps the conversation flying.
If this is the direction your brand is moving toward, let’s talk.
