Author
Senior Packaging Designer
Published
April 28th, 2025
Length
3 Minutes
Let’s be real: packaging has never looked this fun.
Takashi Murakami is back—and this time, he’s not just painting canvases, he’s wrapping them. Known for his vibrant, Superflat aesthetic (those smiling rainbow flowers? Yep, that’s him), Murakami is turning packaging into a high-art moment. From luxury fashion to phone cases to sneakers, the Takashi Murakami packaging renaissance is in full bloom—and it’s way too pretty to throw away.
Louis Vuitton x Takashi Murakami: The 20-Year Glow-Up
To celebrate two decades since their original collab, Louis Vuitton and Murakami have revived the magic. The shopping bags are a visual explosion—blown-up, hyper-colorful Murakami characters dancing across every surface, turning traditional luxury packaging into something wild and joyful. Inside, rainbow LV monogram tissue paper wraps the products like candy, and playful character stickers are tucked in like secret surprises. It’s nostalgic, loud, and completely unforgettable—Takashi Murakami packaging at its most expressive. You don’t just unbox this—you experience it.
CASETiFY x Murakami: Tech with a Twist
Murakami’s collaboration with CASETiFY turned everyday tech into walking (and shipping) art. Each package arrived like a mini museum delivery: bold, minimal, and bursting with energy. His signature flowers danced across not just the cases but the boxes they came in—making the unboxing feel like peeling open a pop art surprise. It’s playful, it’s Instagrammable, and it proves that Takashi Murakami packaging knows no bounds.
Ohana Hatake: Packaging That Unfolds
For his own sneaker brand, Ohana Hatake, Murakami reimagines not just the shoes—but the entire unboxing ritual. The packaging? A minimal, brown kraft box that looks humble at first glance… until you slice the sticker seal and open it. Instead of a standard lid, the box unfolds in two layered compartments that peel open like an art book, slowly revealing the sneakers tucked inside. It’s tactile, unexpected, and oddly satisfying—more sculpture than shoebox. As always, Murakami transforms the mundane into something magical, where even cardboard becomes part of the story.
NewJeans x Murakami: Album Packaging Meets Pop Fantasy
Murakami didn’t stop at fashion and tech—he took his Superflat magic to the music world with NewJeans, the K-pop sensation known for their dreamy Y2K-meets-now aesthetic. For their special edition album packaging, Murakami created a whimsical, candy-colored universe where his iconic flowers bloomed alongside playful, animated versions of the group. The result? Packaging that looks and feels like a collectible art toy box. Bright, bubbly, and bursting with personality, it’s another reminder that Takashi Murakami packaging is more than design—it’s a full-blown fantasy.
Superflat & Super Fresh
In this new wave of Takashi Murakami packaging, boxes become art, shoppers become collectibles, and the line between product and presentation disappears. It’s not just about what’s inside—it’s about the feeling, the color, the moment. Murakami’s playful takeover is a reminder that even the simplest things—a shoebox, a shopping bag—can be full of joy, beauty, and creativity.
