Author
Packaging Designer
Published
October 11th, 2024
Length
3 Minutes
It’s a Victoria’s Secret world, and we’re just living in it!
The brand’s iconic fashion show is back for the first time since 2018, and so is the excitement surrounding Victoria’s Secret packaging.
Well, at least it is for us.
For those of us who’ve adored the brand’s glamorous legacy, we designed this limited edition Angel bag concept celebrating everything we love about Victoria’s.
This isn’t just a paper bag design. But a tribute to the power and beauty of Victoria’s Secret brand defining angel wings.
The goal was creating something that speaks to the fans who’ve adored Victoria’s Secret for years. This keepsake packaging reminds us of why we loved the brand in the first place, because bold self confidence is sexy.
How We Design Packaging
We set out to capture the Victoria’s Secret Angel aesthetic in our concept for this year’s Limited Edition runway guest bag.
The bag’s delicate palettes, soft textures, and intricate details echo this year’s runway looks. The structural design of the triangular paper bag adds dynamic angles and forces the wings open in dramatic fashion. The result?
Must-have Victoria’s Secret packaging of the year.
Research & Concept Phase
The packaging design process begins by considering cost and time to manufacture. Because having a general idea of budget is enough to create the parameters within which to design the packaging. Knowing the date of the event means we can plan when the packaging would have to deliver and create a full timeline for on-time delivery.
While materials and constructions are reviewed, if we make a full size bag we are limited on extras to make it extra. Making it a triangular bag reduces some cost allowing us to splurge in other areas. Moodboards are created, colors chosen, and sketches well sketched.
Additionally as parameters are being created, we’re also pulling together materials, images, and learning about the Angels. Heidi Klum will always be our favorite angel.
We wanted to incorporate the wings as either hang tags, foil stamps, or embossings, the cost savings from structure allowed us to go a little wilder. Actual wings.
Delivering An Experience
As a result, the final Victoria’s Secret packaging concept winner pulled the very best of these ideas into a manufacturable triangular bag with angel wings. The multi-level embossing and metallic gold combined create a bold statement she’ll want to be seen carrying everywhere.
In addition, contrast gold foil logos on the ribbon handles leave no detail behind.
One thing we love, this bag makes anyone carrying the bag over their shoulder an instant Victoria’s Secret Angel with beautiful wings. Perfect for that viral runway selfie.
We design and manufacture packaging for raving fans delivering memorable user experiences that surprise and delight.
Would you carry this beautiful bag?
