Author
Senior Packaging Designer
Published
March 20th, 2025
Length
2 Minutes
Luxury packaging isn’t just about bags and boxes anymore—it’s about the extras.
Think of it like styling a designer outfit. A sleek handbag isn’t complete without the right accessory, and the same goes for packaging. From sustainable ribbons to chic belly bands, brands are elevating their packaging game with creative toppers that add flair and function.
The Power of the Perfect Topper
It’s the finishing touch that makes all the difference. A luxe ribbon instantly transforms a box into a gift, while a tailored belly band adds a layer of sophistication. Prada’s gift packaging often includes a branded belly band to secure boxes, reinforcing that sleek, polished look. Clip-on charms or leather ties create a tactile experience, encouraging customers to linger over the details. These small touches aren’t just decorative—they create a sense of exclusivity and care that aligns with the brand’s identity.
Inspired by Fashion
Luxury packaging accessories are borrowing from high fashion’s playbook. Satin ribbons echo the elegance of designer garment tags, while leather wraps and metallic embellishments nod to handbag hardware. Jimmy Choo embraced this trend with their 2023 holiday campaign, adding flower-inspired gold paper toppers to their bags and boxes—making the packaging feel like a gift in itself. Loewe takes it a step further with silver logo charms attached to hangtags, creating a connection between the product and its packaging. These thoughtful touches make unboxing feel like a high-fashion moment.
Sustainable Styling
Luxury doesn’t have to mean wasteful. Brands are shifting toward sustainable luxury packaging accessories, using woven paper ribbons, recycled paper belly bands, and recycled fabric bows. Some are even offering reusable accessories—like scarf ties—that become part of the customer’s collection. This eco-conscious approach adds value while reinforcing a brand’s commitment to sustainability.
The Future of Luxury Packaging Accessories
The right topper transforms packaging from functional to fabulous. It’s not just about securing the box—it’s about crafting an experience that customers remember long after they’ve unwrapped the product. With brands like Prada, Jimmy Choo, and Loewe leading the way, luxury packaging accessories are becoming just as iconic as the products inside.
So, what’s the next big trend in packaging toppers? Will we see more reusable elements or high-fashion-inspired embellishments? One thing’s for sure—the details will continue to make all the difference.
