Borboleta
Custom eyelash boxes built to work as a sales tool. All-over emboss invites touch, foil stamping marks authenticity, spot UV makes value visible on a crowded shelf.
Project Overview
Borboleta's custom beauty packaging is designed as a sales tool rather than a container. Every eyelash box is built for impact and crafted for touch: an all-over emboss makes texture the first point of contact, a tactile invitation that prompts curiosity and gets a customer to pick the box up. Foil-stamped logos carry the brand's signature and act as a mark of authenticity, while spot gloss UV treatments emphasise product value where it needs to register fastest — on a shelf where every brand is competing for the same attention.
Purpose-Driven by Design
Working with Borboleta's design team, every element was made to do a job. The custom structures don't simply house the product, they showcase it, turning the unboxing into something a customer remembers. Produced at our own factories, the boxes hold that quality without breaking the budget — value delivered rather than corners cut.
All-over Emboss
Texture is the first thing a customer meets. The all-over emboss works as a tactile invitation, prompting curiosity and getting the box picked up before a word of copy has been read.
Foil-Stamped Logos
Not decoration. The foil-stamped logo is the brand's signature on the box, a mark of authenticity that reads as confidence at a glance.
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Custom Structures & Inserts
The structures don't just house the product, they showcase it, turning a simple unboxing into a memorable experience.
Certified at Every Level
Independent certifications verify the materials, manufacturing systems, environmental management, and ethical standards behind production across IDP Direct's global factories.
Verified by SCS Global Services
Verified by SCS Global Services
Corporate sustainable rating
Environmental management systems
Ethical trade and responsible sourcing
See More of Our Work
How we reengineered a holiday gift set. Complex foil details with flat-packed paper inserts designed for premium skincare packaging.
How we made the bag work harder.
More capacity with less material, refined for each holiday program.
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How we engineer packaging for its purpose.
From fabric totes to paper-handled shoe boxes, each format solves a different problem.
Custom paper bags that reinforce GANT's brand identity, promise durability, and elevate the unboxing experience.
