
Space NK
Beauty packaging designed around what happens in store. From engineered shopping bags that hold more without getting larger to gift card carriers and constantly changing seasonal collections, IDP helps Space NK turn creative ideas into a retail packaging program built for the realities of beauty retail.
Project Overview
Beauty retail packaging has to do more than carry a purchase. It may hold multiple products, become part of a gift, introduce someone to the brand through a gift card, or change completely for a seasonal campaign.
IDP works with Space NK across those moments, combining structural engineering, material development, manufacturing and program management to make the creative experience work at retail scale.
Better Experience. Same Footprint.
For Space NK's gift bags, the challenge wasn't simply designing something different. It was fitting more inside without making the bag larger or increasing the packaging cost. Our tri-fold gusset increases usable internal volume while maintaining the bag's external dimensions, giving store teams more flexibility and customers a better gifting experience without paying for a larger bag.

More Inside. Same Size.
IDP's tri-fold gusset increases usable internal volume without increasing the gift bag's external dimensions. More room for beauty products and gifts without moving to a larger, more expensive paper bag.
Designed Down to the Handle
Knitted paper handles replace conventional textile or synthetic handles, allowing the shopping bag to remain paper-based while preserving the tactile detail expected from premium beauty packaging.


The Gift Starts Before the Store.
For some customers, a gift card is their first physical interaction with Space NK. We treat its packaging with the same consideration as a gift purchased in store, turning a transaction into an invitation to experience the brand.
One Program. A Year of Change.
Valentine's Day can be red. Holiday can explode with color. The creative can change without rebuilding the packaging program behind it.
By planning structures, materials, production and inventory across the year, IDP gives Space NK room to create seasonal collections while keeping manufacturing, budgets and delivery under control.

WHAT FACTORY-DIRECT MEANS TO SPACE NK
One partner to develop, manufacture and manage the program across seasons, giving creative teams room to change the experience without asking procurement to rebuild the supply chain every time.
Certified at Every Level
Independent certifications verify the materials, manufacturing systems, environmental management, and ethical standards behind production across IDP Direct's global factories.

Verified by SCS Global Services

Verified by SCS Global Services

Corporate sustainable rating

Environmental management systems

Ethical trade and responsible sourcing
See More of Our Work

How we reengineered a holiday gift set. Complex foil details with flat-packed paper inserts designed for premium skincare packaging.

How we engineered texture for beauty. Complex embossing for beauty packaging and protective pouches for professional tools.

Custom paper bags that reinforce GANT's brand identity, promise durability, and elevate the unboxing experience.

How we created luxury without ink.
Multi-level embossing and engineering created a zero-ink, glue-free shipper.
